Sonic Drive-In —— TV Campaign Refresh

In 2022, Sonic launched their first new scripted television campaign in over a decade.

The premise is simple: eating at Sonic transports you to another time and place

——Television

Instead of shooting the food against a boring, solid backdrop, we created something known internally as “The Sonic Place.”

Each dreamlike Sonic Place was inspired by one of the foods—like a classic hunting cabin or a retro steakhouse—and we filled the Wonka-esque rooms with Sonic-branded ephemera nodding to the ingredients. So many Easter Eggs.

CW + Lyrics by Me // AD: Na’im Carlyle // CDs: Jed Cohen, Clemente Bornacelli // ECD: Simon Bruyn // Agency: Mother LA