Timex

This campaign reminds people that Timex matters because time matters. After all, everything can change in a minute.

————Film [motion graphics, video + writing by me]

————Pre-roll

————Digital Video Billboards

————Static Billboards

————Partnership with Smithsonian American History Museum

Cultural shifts distilled down to the minute.

————Times Square Pop-Up

Here’s how it works:

1. Step inside.
2. Input a time (hour + minute) on the iPad next to the watch face.
3. The watch changes to reflect the time you’ve chosen, and a video projected on the adjacent wall shows you what culture-changing event happened at that minute.

We used 9:15 as an example. 3:27 and 5:48 work too!

ad, 3D modeling: Alec Plourde